Press Release

2016 / 09 / 29  10:02

The New Truth About Kobe Beef: Scarce Amounts Now Available In The U.S., But Not In Europe

Singapore (7 January 2014) - It's been almost two years since I wrote Food's Biggest Scam: The Great Kobe Beef Lie, here in the pages of Forbes.com. That story assumed a life of its own, becoming one of the most widely read food stories of the year and garnering well over a million views. It continues to be heavily viewed to this day, and since it was the most read of the hundreds of online pieces I have written, I safely assume it is a topic that interests a lot of people. But the playing field has changed significantly since 2012, so I am revising the topic with the new truth about the world's most famous and coveted beef.