Press Release

2016 / 09 / 29  10:17

Press Release from CUT by Wolfgang Puck

CUT by Wolfgang Puck introduces Hokkaido Snow Beef.
2016 / 09 / 29  10:09

FHA 2014

Thank you and see you again soon! A big thank you to all who have visited ADiRECT Singapore booth at FHA 2014. Meatlovers powered by ADiRECT Singapore is always happy to share our new products and services with our valued customers. During this four-day event, ADiRECT Singapore featured the latest product, Hokkaido Snow Beef, which has received lots of interest from both Chefs and Consumers. ADiRECT Singapore will continue to bring exclusive products to dining tables.
2016 / 09 / 29  10:02

The New Truth About Kobe Beef: Scarce Amounts Now Available In The U.S., But Not In Europe

Singapore (7 January 2014) - It's been almost two years since I wrote Food's Biggest Scam: The Great Kobe Beef Lie, here in the pages of Forbes.com. That story assumed a life of its own, becoming one of the most widely read food stories of the year and garnering well over a million views. It continues to be heavily viewed to this day, and since it was the most read of the hundreds of online pieces I have written, I safely assume it is a topic that interests a lot of people. But the playing field has changed significantly since 2012, so I am revising the topic with the new truth about the world's most famous and coveted beef.
2016 / 09 / 29  09:56

Prized Kobe beef to debut in Singapore at CUT, MBS

Singapore (22 July 2013) - The prized and rarely exported Kobe beef has launched in Singapore for the first time, and will be served exclusively at CUT by Wolfgang Puck for two months. Renowned for its outstanding flavor, fine marbling and melt-in-your-mouth texture, Kobe beef from the Hyogo Prefecture is a protected trademark and viewed as a national treasure in Japan. Only pureblood "Tajima-gyu" cattle since the Edo period (1615 to 1867) to the present day from the Hyogo Prefecture that are raised by designated farmers can be considered for the Kobe beef certification.
2016 / 09 / 29  09:45

The Daily NNA

Kobe beef sampling party at Marina Bay Sands.
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